STRATEGIC
MESSAGING
& ALIGNMENT
STRATEGIC
MESSAGING
& ALIGNMENT
Experience Strategy & Message Alignment
Constant change and relentless competition make every organization's strategic alignment challenges unique. When evolving business and financial strategies, mergers and acquisitions, new processes, and other change initiatives are front and center, crystal clear communication that increases each employee’s alignment and commitment to change is critical. Employees at all levels and in all jobs must understand the marketplace issues driving change, where the organization is going, why change is required, and how they fit into the picture of success.
Overview
Discovery Maps® are fully customized learning solutions – communication tools that deliver a large amount of information in a short amount of time. By supplementing the power of discovery learning activities (learning through action) with meaningful, contextually rich visuals, Paradigm Learning creates experiences that transfer key knowledge and critical messages with unrivaled clarity.
of organizations have an agreed-upon strategy
of employees understand the organization's strategy
or less of all organizations execute their strategy
— Forbes
“Discovery Maps remain the single best training I’ve ever received as an adult. I can finally see how I fit into my company’s overall strategy.”
— Front-line Manager, Sysco
“Discovery Maps remain the single best training I’ve ever received as an adult. I can finally see how I fit into my company’s overall strategy.”
— Front-line Manager, Sysco
Experience
Participants gather around a colorful table-sized Discovery Map that serves as the centerpiece of the learning experience. In a classroom setting, participants work together to explore content, discuss issues, draw conclusions, and develop new insights, motivation, and commitment. Competitive games, challenging scenarios, realistic simulations, videos, and online activities can be added to the experience to ensure long-term knowledge retention and influence behaviors on the job.
Every organization is faced with the challenges associated with growth and chang...
Learning Outcomes
Discovery Maps can deliver or reinforce messages about an organization’s:
- Mission, vision, and values
- Organizational strategy
- New products and services
- Changes within an industry
- Mergers and acquisitions
- ERP/New technology or internal processes
- Competitive challenges
- Employee onboarding
- New branding initiatives
- Sales training or sales management education
They can complement or energize an existing change or serve as key communication tools at a corporate event, including sales meetings, all-employee retreats, and client meetings.
Customization
Designers, consultants, and artists work with subject-matter experts to gather data and produce unique Discovery Maps that are metaphorical pictures of an organization’s strategic path, structure, and critical messages. The collaborative design and development process ensures the message is clear, aligned with organizational strategy, and easily implemented
Percentage of engaged employees U.S. 33%; Worldwide 15%
— Gallup Poll
Facilitation
Discovery Maps are self-driving solutions. Once implemented, they require little to no facilitation. Participation is driven by cards or tablets, break-out sessions, and group activities.
Strategic communication
+ employee engagement
= organizational alignment
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the
noise
before defeat.”
– Sun Tzu
We know that a great culture and employee engagement is imperative for organizational success. Create a vision your entire team can rally behind.
