BUSINESS
ACUMEN
TRAINING
BUSINESS
ACUMEN
TRAINING
A Powerful Business Acumen Simulation
Successful organizations rely on their employees, managers, and sales directors to make smart day-to-day decisions by thinking like business owners. A business acumen simulation suitable for a variety of industry settings and geared toward specific audiences (Manufacturing, Services, Health Care, Sales), Zodiak®: The Game of Business Finance and Strategy challenges learners with the realities of business ownership and empowers them to make smart, data-driven decisions back on the job.
Zodiak Versions
Each version of Zodiak can be adapted to empower Sales Professionals with business acumen skills. Successful sales personnel require insights into how their customers make money and face industry challenges, so they can successfully address pain points with their organizations’ solutions.
IN AN EXAM CONDUCTED BY THE BUSINESS LITERACY INSTITUTE AT ALLIANT INTERNATIONAL UNIVERSITY:
of test takers didn't recognize the definition of "free cash flow"
of U.S. managers were unable to distinguish profit from cash
of those surveyed thought discounts had no impact on gross margin
“After completing Zodiak, our sales team is more comfortable having business conversations with senior leaders about the business.”
— Sales manager
“After completing Zodiak, our sales team is more comfortable having business conversations with senior leaders about the business.”
— Sales manager
Overview
Zodiak is a fast-paced, classroom-based simulation designed to improve the business acumen and financial literacy of managers, employees, and sales professionals. Zodiak allows learners to experience the financial and strategic determinants of organizational success. Through discovery learning, participants experience how their own actions contribute to the organization’s top and bottom lines.
One of the biggest banks in the U.S. faced a challenge: Hundreds of new managers...
The Experience
Learners are immersed in a storyline that introduces business acumen concepts in a hands-on, visual setting (tailored to multiple learning styles). As small teams of learners become new owners of the struggling Zodiak company, they take out loans, attract investors, purchase equipment and materials, invest in product development and innovation, and deliver products and services to customers.
By understanding the big picture of how business works and how organizations make money, participants begin to see how their actions effect their organization’s bottom line. Relevant company information is woven throughout the Zodiak experience, resulting in a rich experience that leaves participants accountable and motivated to make a positive impact when they return to their jobs.
in our latest business acumen eGuide.
Experience the power of Zodiak in this video.
Learning Outcomes
Zodiak introduces basic business concepts in an accessible, hands-on, team-based, collaborative format that is conducive for all types of adult learners. With customization, the intensity and depth of the financial metric exploration can be dialed up or down.
After completing Zodiak, participants will:
- Leverage their business acumen knowledge in their interactions with teams, stakeholders and customers
- Use relevant financial data and analysis in day-to-day decision making
- Demonstrate personal understanding of company terms, concepts, and goals
- Align personal and department goals with the organization’s financial objectives and strategies
- Use financial terminology and concepts in discussions with others, including team members
- Ask informed questions about financial and strategic issues when taking action on the job
- Take personal action to impact targeted financial, strategic, operational, and/or customer objectives
Customization
Zodiak has been a successful business acumen training solution for over twenty-five years not just because it’s lively and engaging, but because it uses real-life situations that participants can apply to their own work. Throughout the simulation, client-specific exercises and discussions are integrated to reinforce the connection between the simulation and participants’ business settings. These activities allow learners to make insightful connections to their company, their departments and their industries.
Facilitation
Our facilitators are business acumen experts. Before each session, they research the organization and industry, read the annual report, conduct a preparation pre-call with a client contact, and bring years of business acumen expertise to their session. When the session includes customized client content, the facilitator is a seamless part of our customization team.
For large rollouts, our master Zodiak facilitators can train and coach internal client trainers to deliver Zodiak. To find out which option is best for your organization, give us a call.
“I’ve always thought that if our managers knew as much as I do about how we make money, they would make better decisions. But how do I transfer that knowledge from my head into theirs? That’s basically what Zodiak did.”
— Corporate CFO
“I’ve always thought that if our managers knew as much as I do about how we make money, they would make better decisions. But how do I transfer that knowledge from my head into theirs? That’s basically what Zodiak did.”
— Corporate CFO
Sustainability
ZPLUS Online allows the lessons of the simulation to reach beyond the classroom. It’s designed to review the actions of participants, aid in the creation of action plans, and allow learning and development professional to track progress. Our follow-up email reminder program also refreshes participants about the business acumen concepts covered in the session, reminds them to take the actions they identified to positively impact the business, and empowers them to continue on the path to further develop their business acumen skills by listening to quarterly calls and reading their organization’s annual report.
Zodiak is Great For:
MANAGERS — Business acumen is a critical competency for managers. It links directly to business success and the skill to align departmental and personal actions to financial and strategic objectives.
EMPLOYEES — Every day, the actions, decisions, and attitudes of employees impact organizational success. With increased business acumen and an attitude of engagement, they’ll understand how they fit into the big picture and contribute to organizational success.
SALES PROFESSIONALS — To build the foundation for long-term customer partnerships, sales professionals must effectively speak the language of their customers’ businesses. Honed business acumen increases skills – and results – in consultative selling.
