CLIENT SHOWCASE:
SOLUTIONS
IN ACTION

Learn how organizations like yours are using our unique solutions to get real results.

CLIENT SHOWCASE:
SOLUTIONS IN ACTION

Learn how organizations like yours are using our unique solutions to get real results.

Seeing is Believing: How Touchstone Energy Brought its Company Culture to Life

Solution: Strategic Alignment   |   Product: Discovery Maps

Touchstone Energy Cooperatives is the national brand that represents a nationwide alliance made up of more than 680 local, consumer-owned electric cooperatives in 46 states. Over the past 10 years, Touchstone Energy has created a recognizable and well-respected brand by providing their cooperatives with the resources needed to deliver on its brand promise and showcase what they truly stand for. Touchstone partnered with Paradigm Learning to create a captivating and interactive visual representation of their organization.

Challenge

“The idea behind this educational offering was to take our member co-ops from simple awareness of the brand to full ownership of it — with the realization that every employee is responsible for delivering on the brand’s promise to consumers.” – COO, Touchstone Energy Cooperatives

of all employees do not feel they have a strong work culture

Action

Touchstone Energy Cooperatives collaborated with Paradigm Learning to design and develop a 90-minute Discovery Map® learning experience called Looking Out for You: The Cooperative Difference.

During the classroom-based session, small groups of participants gathered around a visually engaging Discovery Map® and worked together to explore a variety of issues relevant to co-ops and their member communities. Using activity cards, information found on the Discovery Map® and their own personal knowledge and experiences, participants reviewed Touchstone Energy’s heritage, its commitment to the community, its member satisfaction goals and the cost issues impacting the industry.

"We work day after day, not to finish things; but to make the future better… bec...

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“One of the central objectives of the Discovery Map® program is to encourage collaboration at all levels of the co-op, along with a collective understanding of the brand and how it relates to every employee. So, the activity is designed to educate and motivate co-op directors, managers and employees, using a highly engaging and interactive method to achieve these goals.”

— Director of Communications and Membership, Touchstone Energy Cooperatives

“One of the central objectives of the Discovery Map® program is to encourage collaboration at all levels of the co-op, along with a collective understanding of the brand and how it relates to every employee. So, the activity is designed to educate and motivate co-op directors, managers and employees, using a highly engaging and interactive method to achieve these goals.”

— Director of Communications and Membership, Touchstone Energy Cooperatives

Impact

Impact

The Discovery Map program has created a rich learning environment and enhanced job performance at the co-op, with executives touting the program as a great success!

“This Discovery Map® program gave us a great way to showcase Touchstone Energy’s many member resources, the value of being part of a cooperative network and the issues facing our industry today. It covered, in a very short time, a lot of areas that we wanted to communicate about with our members.” Director of Communications and Membership, Touchstone Energy Cooperatives

Read our latest Strategic Alignment eGuide.

Results

Fueled by the initial success, Touchstone has integrated the Looking Out for You Discovery Map® program into its employee orientation sessions, providing new members with an important “big picture” view from day one.

“We think that Paradigm Learning’s Discovery Map® program—which encourages high levels of peer interaction and gives us a way to ensure consistent learning—is a very effective approach to communicating with our co-op employees.” - Director of Communications and Membership, Touchstone Energy Cooperatives

The likelihood of job turnover at an organization with rich company culture is only 13% whereas the probability of job turnover in poor company culture is 48%

— Entrepreneur.com